Affordable Point of Purchase Displays: The Key to Successful Seasonal Promotions
Affordable point of purchase displays for seasonal promotions can help your business to stand out from the competition during holiday periods. But investing in these displays can be expensive, particularly for small businesses that might not have a big marketing budget. However, you don’t need to spend a fortune to benefit from the impact of these displays. Here are 10 affordable options to consider.
1. Counter Displays
A counter display is a small display that sits on the counter or table in a store. It is typically used to promote small, inexpensive items, such as candy, gum, or lip balm. They are affordable, take up little space, and can increase impulse purchases.
2. Floor Stands
A floor stand is a much larger point of purchase display that is usually positioned on the floor of a retail store. They are perfect for promoting seasonal items, sale items, or new products. They can also be used to display brochures, leaflets, and flyers.
3. End-Cap Displays
An end-cap display is a point of purchase display that is positioned at the end of an aisle in a retail store. They are ideal for promoting seasonal items or products that have special offers or discounts. They can also be used to display complementary products that can be purchased together.
4. Shelf Talkers
A shelf talker is a sign that attaches to the front of a shelf in a store. It is usually used to promote a specific product or offer. They are a low-cost way to grab customer’s attention and increase sales of particular products.
5. Hanging Signs
Hanging signs are point of purchase displays that hang from the ceiling of a retail store. They work great to grab customer’s attention and promote seasonal items or new products. They can be used with floor stands or end-cap displays to create a cohesive in-store promotional campaign.
6. Standees
A standee is a cardboard cutout that stands upright in a store. They are typically used to promote movies, but they can also be used to promote seasonal items. They are cheap, easy to assemble, and can be interactive depending on the design.
7. Dump Bins
A dump bin is a large, open container that is filled with products. They are often placed near the check-out counter in a store. They can be used to promote small items like toys or candy, or products that are discounted or on clearance. They are an affordable way to draw customers’ attention and increase impulse buys.
8. In-Store Signs
In-store signs can be used to promote seasonal items or discounts in a subtle but effective way. They can be placed throughout the store to guide customers towards these items. They are easy to update and can be designed to match your brand’s style and tone of voice.
9. Floor Decals
Floor decals are vinyl stickers that are placed directly on the store floor. They are often used to draw attention to specific items or promotions. They can be a creative and affordable way to create a festive and fun atmosphere in-store.
10. Product Dispensers
A product dispenser is a point of purchase display that dispenses a product while promoting it. They can be used for samples, trial sizes, or small items like gum or mints. They are eye-catching and create a tactile experience that draws customers in.
Conclusion
Seasonal promotions are important for businesses, and point of purchase displays can help to increase sales and create a festive in-store atmosphere. These 10 affordable options give small businesses an opportunity to compete with larger retailers without breaking the bank.