What are Custom Point of Purchase Displays?
Custom point of purchase displays are retail units that are designed to display products in stores. They can be made from a variety of materials, including cardboard, plastic, and metal, and can come in various sizes and shapes. These displays are typically placed near the register or entrance of a store to capture the attention of customers and encourage impulse purchases.
Increase Sales with Custom Point of Purchase Displays
Custom point of purchase displays offer numerous advantages to retailers, including increased sales. By placing these displays in strategic locations, retailers can take advantage of a shopper's impulse buying habits. According to a recent study, 80% of purchases that are made in-store are unplanned. Custom point of purchase displays can be used to create a sense of urgency in shoppers, making them more likely to make a purchase on the spot.
Improved Brand Visibility
Custom point of purchase displays are also an excellent way for brands to increase their visibility in stores. By creating custom displays that are tailored to your specific brand, you can help your products stand out from the competition. This can be especially helpful in stores where your products may be placed next to similar products from other brands. A well-designed custom point of purchase display can capture the attention of shoppers and help them identify your brand more easily.
Cost-Effective Marketing Solution
Custom point of purchase displays are a cost-effective way for retailers to market their products. Compared to other marketing channels, such as TV commercials or print ads, custom point of purchase displays are relatively inexpensive to produce. Additionally, since these displays are placed in-store, they are more likely to reach shoppers who are actively looking to make a purchase. This can result in a higher conversion rate than you would get from other forms of marketing.
Provide Information and Increase Engagement
Custom point of purchase displays can also be used to educate shoppers about the benefits of your products. By providing information about your product, you can increase engagement with shoppers and help them make informed decisions about their purchase. Custom displays that feature interactive elements, such as touchscreens or product demonstrations, can be especially effective in engaging customers and encouraging them to make a purchase.
Flexibility in Design
One of the biggest advantages of custom point of purchase displays is their flexibility in design. These displays can be made in a variety of shapes and sizes, allowing retailers to create displays that perfectly fit their products and their store's aesthetic. Additionally, custom displays can be designed to showcase a variety of products, making them an ideal solution for retailers who carry a variety of items.
Easy to Install and Move
Custom point of purchase displays are also easy to install and move. Since they are typically made from lightweight materials, they can be moved around the store as needed to capture the attention of shoppers. Additionally, many custom displays can be assembled quickly and easily, making installation a breeze.
Reusable and Sustainable
Another advantage of custom point of purchase displays is that they are reusable and sustainable. Instead of using disposable displays that will end up in a landfill, retailers can invest in custom displays that can be used again and again. These displays can also be made from sustainable materials, such as recycled plastic or cardboard, helping retailers reduce their environmental impact.
Increased Customer Loyalty
Finally, custom point of purchase displays can help increase customer loyalty. By creating a memorable in-store experience, retailers can enhance the overall shopping experience for customers. Additionally, by showcasing a variety of products, retailers can help customers discover new items that they may not have been aware of before. This can lead to increased loyalty and repeat business over time.
Conclusion
Custom point of purchase displays are an excellent way for retailers to increase sales, improve brand visibility, and create a memorable shopping experience for customers. By investing in custom displays that are tailored to your brand and products, you can capture the attention of shoppers and encourage them to make a purchase on the spot. Whether you're launching a new product or looking for a cost-effective marketing solution, custom point of purchase displays are an excellent investment for retailers.